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Winding Forest Road

Who We Are

Waffle Forest is a 501(c)3 non-profit founded by South Phoenix native Ernest Lerma. To reduce carbon and other air pollution, Waffle Forest plans to plant the first-ever tech forest on waste land in the Phoenix metropolitan area and install state-of-the-art direct-air capture infrastructure. Our leadership team includes: Chief Scientific Officer Dr. Riccardo Valentini, 2007 Nobel Prize winner, top climate scientist and creator of our patented TreeTalker technology; and Director of Ethical Culture & Media Relations Jeremy Scott Vinson, also a South Phoenix native.

Team Members

Randy Blake

Randy Blake

Black Wall Street Project

As the nickname suggests, Randy "Boom Boom" Blake is a knockout artist who makes a habit of leaving his opponents on the canvas. The native of Tulsa, Oklahoma, is the reigning, 5-Time ISKA Heavyweight World Champion and is notable for combining speed with power, particularly when it comes to kicking.

William Masten

William Masten

William, drawing from his Native American heritage and personal experiences, passionately emphasizes the importance of sustainability. William inspires audiences to take meaningful actions towards a greener and more sustainable future.

Dr. Riccardo Valentini

Dr. Riccardo Valentini

Advisory Board

Dr. Riccardo Valentini is the Director of the Division of Climate Impact at the
Euro-Mediterranean Center on Climate Changes.

Anthony Romeo

Anthony Romeo

Director

Amerind Sage

Amerind Sage

Consultant Team

We are proud to partner with Amerind Sage, a leading consultancy specializing in business credit, business funding, grants, and business management in the agriculture space.

J Scott Vinson

J Scott Vinson

Jeremy Scott Vinson is an artist and scholar from the Broadway neighborhood in South Phoenix, Arizona. He is a recent graduate of Teachers College, Columbia University (2020) where he earned his second master’s degree in Clinical
Psychology.

Jordan Hubbard

Jordan Hubbard

Arborist

Jordan Hubbard, a seasoned arborist, expertly tends to our trees, safeguarding their health and vitality. With a wealth of knowledge and a passion for preservation, Jordan's meticulous care ensures that our urban forests thrive for generations to come.

Ernest Lerma

Ernest Lerma

Founder/ CEO

Ernest Lerma is an acclaimed digital marketing strategist and business entrepreneur
from South Phoenix, Arizona. Specializing in aspects such as funnels, social media
advertising,

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