Who We Are
Waffle Forest is a 501(c)3 non-profit founded by South Phoenix native Ernest Lerma. To reduce carbon and other air pollution, Waffle Forest plans to plant the first-ever tech forest on waste land in the Phoenix metropolitan area and install state-of-the-art direct-air capture infrastructure. Our leadership team includes: Chief Scientific Officer Dr. Riccardo Valentini, 2007 Nobel Prize winner, top climate scientist and creator of our patented TreeTalker technology; and Director of Ethical Culture & Media Relations Jeremy Scott Vinson, also a South Phoenix native.
Ernest Lerma is an acclaimed digital marketing strategist and business entrepreneur
from South Phoenix, Arizona. Specializing in aspects such as funnels, social media
J Scott Vinson
Jeremy Scott Vinson is an artist and scholar from the Broadway neighborhood in South Phoenix, Arizona. He is a recent graduate of Teachers College, Columbia University (2020) where he earned his second master’s degree in Clinical